Apple secures 'big win' on iPhone camera

Apple secures ‘big win’ on iPhone camera

Aplle has always claimed that apple iphone camera is best in the industry. Iphone manufactrure recently put an advertisement on youtube saying that there camera quality can be used for the industry purpose. In the video the Cupertino based-tech firm claimed that the device can take ‘Studio Quality portraits’ shots of people. Two complainants however, thought that the advertisement was misleading as mentioned in the Advertising Standards Authority (ASA) website. But now, the smartphone maker has received a green chit.

ASA said that apple can term there iphone x as ‘Studio quality portraits’ while advertising there leading iphone x. The Cupertino-based tech firm argued that “The 50 mm focal lens in the iPhone X was one of the most popular professional studio portrait lenses and the lighting options available on the phone mimicked what could be done in a studio.”

The Advertising Standard Authority commented that “We recognised that there were many effects, techniques and tools used in studio photography which played a vital role in capturing high standard images, many of which were not available to someone solely using the iPhone X. However, we recognised the emphasis was placed on the significance of the lighting effects on achieving the quality of image the ad demonstrated, and we understood that those images shown were a true reflection of the capabilities of the iPhone X’s camera.”

With this apple has commented that there is no industry standard definition of “Studio-quality” portraits and believed the term to be subjective.

ASA investigated the ad under three BCAP Code rules – 3.1 (Misleading advertising), 3.9 (Substantiation) and 3.12 (Exaggeration). None of this was breached by the Apple iPhone X ad.

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